SuperFit Therapy - 2018

With SuperFit Therapy now a multi-product company, it was long overdue to create an overarching logo for the company. The logo consists of bold and dynamic text elements, carefully nested together, and an overall swoop at the top.
SuperFit Therapy Icon - 2021

Here is the icon equivalent of the SuperFit Therapy corporate logo.
Neck King - 2010

The first product, "Neck King", invented, patented, and manufactured by my client SuperFit Therapy, is designed to relieve muscle tension using trigger points. The crown-based logo with the embedded tagline Treat Your Neck Like Royalty, with the deep blue and gold colors, conveys strength and grace.
The Back King - 2015

Building off the success of "Neck King", my client SuperFit Therapy has developed the patent-pending product "The Back King". This is my final logo design for this new product. It is a simple, bold design, complementing the existing Neck King crown logo, and includes an anatomically correct stylized spine feature.
The Relief King - 2025

Building off of decades of experience, my client SuperFit Therapy has developed another patent-pending product, "The Relief King", sold in pairs. Because it targets multiple areas of the body, the logo was made decidedly different using uppercase text, with a playful uptick in the key word.